Advanced Podcasting


This e-Master Class offers existing podcasters an opportunity to dive into the critical mix of digital and audio skills needed to bring your podcast to a higher level of storytelling, sound design and social community building. In four modules taking place over ten days, this advanced level e-Master Class combines teaching, live keynotes and one-to-one coaching to develop participants’ skills in the three core areas:

Storytelling - Day 1, 10am to 12:30pm CET

  • Storytelling looks at how a podcaster can craft a compelling narrative using a combination of words and sounds. 

Guest speakers will include:

  • Rubina Pabani, video and podcast producer, Head of Short From at ITN Productions will explain how to plan narratives for a conversational podcast
  • Manon Prigent, podcast producer, France Culture will explain the 4 different ways she uses archives in her podcasts

Sound design - Day 2, 10am to 12:30pm CET

  • Sound design explores how to create engaging soundscapes to transport the listener to other worlds. 

Community building - Day 3, 10am to 12:30pm CET

  • Community building discusses techniques to strengthen bonds between podcast fans, bringing them closer and creating opportunities for interaction and co-creation. 

Reviewing your work - Day 4, 10am to 12:00pm CET

  • Participants come together one last time to discuss their podcast creations with peers and trainers.


As part of the course, participants will create a podcast using the skills they have learned in the three core areas above. 

Who it's for:

  • Existing podcast editors, producers and presenters
  • Radio editors, presenters and producers with a good understanding of podcasting
  • Participants will be encouraged to share examples of their podcast with the Faculty members prior to the start of the course.

Skills learnt:

Audience Needs: How to build a podcast community and collaborate with others.
Editorial: Balancing journalism with creativity and protecting PSM values
Social Media: Using social media to connect and open discussions with your community
Storytelling: Building presenter roles, storyboarding your podcast and using sound design to create new worlds
Strategy: Where storytelling and strategy collide - exploring vertical and horizontal storytelling.


  • Four online sessions; (3 x 2.5 hours each and 1 x 2 hours)
  • Group coaching: one 30 minute session to be arranged between faculty and trainees
  • Start date: Tuesday 16 November 2021
  • End date: Friday 26th November 2021

Meet your faculty

Justin Kings

International media consultant, trainer and broadcaster

Justin Kings, International media consultant, trainer and broadcaster @newsleader

Justin Kings was a member of the senior management team at the BBC's first multimedia newsroom when he first started experimenting with social media. Shortly afterwards, in 2010, he worked with the EBU Academy to develop one of the first training courses for broadcasters using social platforms. 8 years on, Justin has supported the majority of EBU members in this capacity and he continues to lead Master Classes and bespoke trainings. Justin has more than 25 years’ experience in the UK as a multi-award winning broadcast journalist, editor and presenter. He's also written and lectured classes in social media and ethics and social media and news for the University of Florida College of Journalism and Communications in the US.

Michael Curling

Audio and video producer
Michael Curling has lived and breathed radio for most of his life. At the age of 10 he built a radio studio in his bedroom and broadcast on a loudspeaker to his long-suffering family. By the age of 17 he was working for BBC radio where he quickly discovered a joy for breaking with the established technical and editorial norms, designing and implementing studio tools that are still in use today in the BBC. In the early nineties he was dragged kicking and screaming in to a bi-media age where he discovered the joy of creating content for both TV and radio. His freelance career, which now spans well over 10 years, has taken him around the world with athletics, horse racing and skiing and he enjoyed his own home-coming at London 2012. Michael has won awards for his sound design and radio production in a world shared equally between sport and music radio. Michael has a burning desire to create rich content for online, radio and TV audiences. His latest exploits have seen the birth of EBU’s Storyboard tool - first developed when he was part of an award-winning team at a hackathon in Stockholm.