How to Create Impactful News Formats to Engage Gen Z Audiences

Overview

How can public service media reach Generation Z with news? That’s people in their mid-teens to early 20s and more than 30% of the global population.

PSM can find it difficult to keep up with ever-changing platforms, while maintaining the production of high quality journalism. Likes and views are important, but we need to tailor our news stories to engage the Gen Z audience in a creative way but with strong public service values. 

In this Master Class, EBU Academy Faculty Member, Mark Egan reveals a five step model to help editors and news teams face this challenge, deconstructing inspiring examples of Gen Z news formats, before participants develop their own.

Learn how BBC News “Flip the Script” to connect with Gen Z

 

Who it's for

  • News editors
  • Content producers
  • News strategists

What you will learn

  • How to better understand Gen Z, the content they consume and how they consume it
  • Why many current formats do not resonate with Gen Z audiences
  • How to apply proven principles to develop new storytelling formats
  • Techniques to boost the creativity of programme teams 
  • How to use multi-disciplinary teams to create new, surprising content opportunities. 

Guest speaker

Jan Bruck, Senior Journalist at BBC News on the BBC iPlayer presenting the format “Flip the Script”.

Certification

After completing the 3 modules, you will be awarded an EBU Academy Certificate