Making Creative Use of Archive Content

Overview

With so many events cancelled and access restricted due to COVID-19, using archive has become more important than ever.

But, how can you use archive creatively to appeal to audiences on TV, radio, online and social media? What content works best and how can you make it relevant to today's viewers?

Join faculty member Mark Egan for this e-Master Class where you will learn the four-pillar framework for using archives. It will show you how to make better use of your archives by planning, storytelling, efficient workflows and effective strategy. When used correctly, archive content can be engaging, cost-effective and make you stand out from the competition. We will be focusing on creative treatments, rather than the technology in detail.

WHO IT'S FOR:

  • Social media managers
  • Archivists
  • Journalists
  • Sports reporters
  • Producers

GUEST SPEAKERS:

To be confirmed

SKILLS:

  • Audience Insights: Understand how archive can enhance storytelling on different platforms
  • Editorial: Why archive can add context and understanding to difficult issues 
  • Social Media: How archive can build social media engagement when events are cancelled
  • Storytelling: How archive can be used in modified or unmodified ways to create a narrative 
  • Strategy: How to integrate archive more closely into your content strategy.

SCHEDULE:

  • Day 1: 10:00-12:30 CEST
  • Day 2 2022: 10:00-12:30 CEST
  • Day 3: 10:00-12:30 CEST

TOPICS COVERED:

  • What you need to maximise your archives
  • The 'four pillars' of archive content
  • Using archives to tell 'slow news' stories
  • Conductive interviews for archive programming
  • Using archive for long-form
  • Bringing photos and archive media to life
  • Understanding what content works on social media
  • AI and other tools that are changing workflows