Skill up, Speak out and Raise your International Profile

Skill up, Speak out and Raise your International Profile


The e-Master Class will give you the tools you need to develop your personal brand and raise your international profile.

The course will help you strengthen your public speaking, moderation and networking skills, a pre-requisite to become a confident representative of your Member organization in expert groups, communities of practice and collaborative development initiatives.

You will also get an opportunity to develop your professional network, discuss professional challenges with peers and talents and become an active contributor to the work of EBU Technology & Innovation.

Who it's for

Professionals who are looking to broaden their professional scope and develop their international professional profile, their presentation skills and their networking & facilitation abilities.

  • EBU Members only
  • Broadcast media engineers, technologists,
  • Strategists Change managers,
  • Creatives, innovators & R&D experts from EBU Members

Course Objectives

  • Develop public speaking skills, moderation, networking and influencing skills
  • Acquire skills and tools to become a more confident contributor in an international and multicultural professional environment.

Skills Learnt

  • Business: Develop a personal brand that is both beneficial to you and your organization
  • Diversity: Identify what makes you unique, the values that drive your professional actions and how you can best contribute to your media organization and professional organization.
  • Leadership: Get tools to raise your professional profile, become a pro-active member of international meetings and bodies and develop your professional network

Programme Outline

Module 1: Developing your personal brand

  • Where you are now, what you love, what’s your vision for your future
  • Your values
  • Your unique skills and experiences, why you are valued
  • Writing your ‘story’

Module 2: Presentation skills

  • Who is your audience?
  • What’s your message?
  • The power of stories in communication
  • On stage presence

Module 3: Networking and influencing skills

  • Your networking goals
  • Network analysis
  • The power of listening
  • Building rapport
  • Maintaining your network

Individual Coaching

As part of the course, each trainee is offered the opportunity to benefit from a 45 minutes individual coaching session with the trainer.


Between sessions and in their own time, trainees may be asked to work on their own or in small groups on a few tasks


After completing the 3 modules, you will be awarded an EBU Academy Certificate

Meet your faculty

Alexandra Dalton

Alex’s training work ranges from delivering bespoke creative leadership training to broadcast commissioners, to offering personal development tips to 200 lively teenagers.  She has launched a creative network in the UK Department for Digital, Culture, Media and Sport; Ashe . She has also designed a strategic innovation model that has been adopted and that she continues to teach across all digital teams in the BBC.  She has earned the trust and respect of senior leaders in media and entertainment with an innovative and empowering one-on-one leadership development programme. Recently, she has coached production teams to pitch for and win business worth over £15 million.

Alex works with a number of other organizations, including; The Welcome Foundation, Amnesty International, The NHS, Cambridge University, The Royal British Legion, L’Oreal, BP, Moneysaving Expert, IMG, Coca-Cola and Pernod-Ricard. During her career with the BBC, Alex produced major events such as The Olympics, The General Election, The Grand National and Wimbledon.