Social Media Week 2025 - Standing out with Social Sport Video
Social Media Week 2025 - Standing out with Social Sport Video
Overview
Stats demonstrate without question the huge popularity of sports content on social media but how to stand out in a very crowded newsfeed? When every media outlet is reporting on the same event, how can you be different? This session. led by Joel Goldman, Digital Producer at BBC Sport. will fire up your creativity with inspiring examples focusing on football. It also addresses the question, what content strategies work if you’re not a rights holder?
What you’ll learn:
- What makes a standout idea – From original treatments to new takes on existing trends and answering the question ‘What do I want the audience to take from this?’
- How to tailor the right idea for the right talent– producing pundits and the public
- How to ensure the content makes a splash when it lands – where to publish, when to publish and what to publish
- What to do when you don’t have the rights – Everything but the goal!
This mini master class is part of the EBU Academy Social Media Week, and can be bundled with other sessions from the same series. For more information, please click here.
Meet your faculty
Joel Goldman
Football Digital Video Producer, BBC SportJoel is an award-winning former radio Journalist, founding member of the Social Media team at BBC Sport and is now BBC Football’s Digital Video Producer, working on the Corporation’s flagship football programming. He has 20 years’ experience in the media and has covered some of the world’s biggest sporting events including European Football Championships, the World Cup and the Olympic Games.