Social Media Week 2025 - What does it take to be different on Social Media?

Social Media Week 2025 - What does it take to be different on Social Media?

Overview

In crowded newsfeeds, you need to be distinctive but sometimes its hard to try something new – it takes creativity, bravery and backing from your bosses! BNR’s Digital Editor, Diana Kostova has shaken up the broadcaster’s social content, introducing a video reality podcast that is a viral smash hit and she’s now working with a top Bulgarian influencer. In this interactive session, she shares her learnings, tips and techniques – how do you develop and try new ideas?

What you’ll learn:

  • How to define your own goal AND ensure it meets the goals/KPIs of your organization
  • Unlocking new ideas without the “fear factor”
  • What is the value for public media in working with influencers
  • How to distribute your content to different audiences and measure its impact

 

This mini master class is part of the EBU Academy Social Media Week, and can be bundled with other sessions from the same series. For more information, please click here. 

Meet your faculty

Diana Kostova

Digital Editor

Diana Kostova has been passionate about journalism since she was 16. Her journey began with student radio, which inspired her to pursue a BA degree in Media Practices and Mass Communications. During her studies, Diana discovered the magic of daily talk shows and documentaries as powerful forms of journalism. This passion naturally led her to pursue an MA degree in Documentary at the University of Bedfordshire, where she honed her skills in representing reality through film.

Throughout her academic career, Diana kept pace with the rapidly evolving digital world, constantly updating her social media knowledge. After earning her MA in Documentary, she set a new professional goal: to help the Bulgarian National Radio (BNR) build a sustainable and engaged young audience.

For the past 12 years, Diana has been an integral part of BNR's journalistic team. She started as a music show host, then worked as a reporter and host of a three-hour late show. She also played a key role in developing BNR's social media presence. Today, she serves as the Editor-in-chief of Digital Programs, the department with the largest and most loyal young audience at BNR. For Diana, Digital Programs represent the necessary step towards the future of BNR, bridging traditional radio with the dynamic digital landscape.