Advanced Prompting skills and how to use them

Overview

This course is designed for media professionals who are keen to moving from basic use of generative AI to more confident, structured, and role-specific practice. Trainees will deepen their ability to use AI in ways that are relevant, critical, and immediately applicable to their day-to-day work.

Through practical exercises, trainees will learn how to create prompt templates, draft an internal briefing from raw notes, summarize a document, develop a template or a marketing plan for a new programme format, analyse the results of a survey compiled on Excel or drive a deep research to find verified information for a news story. Plus, you will also learn how to effectively prompt for video creation - no matter what you role is- and build simple AI tools.

This course is also available in German - Fortgeschrittene Prompting-Fähigkeiten und deren Anwendung

Who is it for

All media professionals who already know how to prompt and who would like to understand the differences between the different models, understand how to prompt for more complex tasks, including video making, and create their own simple AI tools

What you will learn

• Choosing the right Large Language Model
• Chain of thought and complex prompting
• Prompting for deep research
• Approaching complex tasks
• Prompting for video – for presentation, pitches, social media…
• Creating simple AI tools
• Creating a prompting system