Discover our new School of AI

EBU Academy School of AI is open! Attend our growing range of training courses and learn how you can impactfully use artificial intelligence working in public service media

Upcoming courses

  • Mastering AI Tools in Adobe Premiere
    Mini Master Class

    Innovation and Technology

    Mastering AI Tools in Adobe Premiere

  • Using AI in audio production
    Mini Master Class

    Innovation and Technology

    Using AI in audio production

  • OSINT Detective Days - Using AI and Digital Forensics Tools in Investigative Journalism
  • AI, Ethics & Public Media – Spotlighting BBC
    Online Learning Session
  • Generative AI and NLP – Build a Fake News Detector
    Master Class
  • Generating AI images: How to prompt to get great results with Midjourney and Adobe Firefly
  • What You Must Know About Using ChatGPT in the Newsroom
    Mini Master Class
  • Creating Engaging Visual Content for Social Media
    Master Class


    Creating Engaging Visual Content for Social Media

    Includes certification
  • Innovate: How to spot emerging trends to drive change as a PSM
  • Using AI to Create Engaging Social Media Visuals
  • How to Use AI Tools to Make Impactful Explainer Videos
  • Making Creative Use of Archive Content
  • Using AI to Unlock The Potential of Your Archive

Explore courses by field

Brands & Values

Helping you build strong advocacy and public service strategies


Supporting engaging storytelling across platforms

Innovation and Technology

Where to find the EBU Academy School of AI and our Live IP production courses

Management & Leadership

Including the EBU Academy Executive and Future Leaders Programmes

News & Journalism

Meet today’s challenges in journalism, create more impactful coverage

Safety & Security

From cyber security to the safety of news crews in danger zones

Our courses uniquely share the best practices and new ways of working of EBU members combined with the global expertise of our Faculty.

Justin Kings
Head of EBU Academy

Why learn with EBU Academy?

Find out more about what we can offer you
  • Define & Move

    Define where you are and anticipate how to move your career and company forward.

  • Stay Agile

    Stay agile and in-demand even when the market changes.

  • Experiment & Learn

    Experiment with new ideas in a risk free space and learn from the world's best to leverage your talent, time and money.

Some of the world’s best media and educational institutions have partnered with EBU Academy

  • Cardiif
  • Constructive Institute
  • IESE
  • Rca
  • INA
  • Objective
  • UCLA
  • Oxford Saïd Business School
  • Columbia Journalism School
  • EDHEC Business School
  • Copenhagen Institute for Futures Studies (CIFS)
  • Columbia University
  • VRT
  • Thomson Foundation
  • Aalto University
  • Kedge Business School
  • Vlerick Business School

I really appreciated the e-Master Class and the approach of Mark as an experienced storyteller - he mentioned all the right hooks on how to use archive content creatively and was really an inspiration to me, especially on the new forms of interactive channels.

EBU Academy is flexible, fast and understanding in recognizing HRT's needs which should be aligned with media trends. Our most recent collaboration has helped us develop not only skills but also foster socio-educational and personal development by meeting colleagues, co-workers and trainers no matter where they are geographically placed.