EBU ACADEMY

Discover our new School of AI

EBU Academy School of AI is open! Attentd our growing range of training courses and learn how you can impactfully use artificial intelligence working in public service media

Upcoming courses

  • How to Make AI Your Creative Superpower
  • AI for Personalization & Recommendation
    Master Class

    Innovation and Technology

    AI for Personalization & Recommendation

  • AI, Ethics & Public Media – Spotlighting Bayerischer Rundfunk
  • Mastering AI Tools in Adobe Premiere
    Mini Master Class

    Innovation and Technology

    Mastering AI Tools in Adobe Premiere

  • Creating Engaging Visual Content for Social Media

    11 Jun

    Master Class

    Content

    Creating Engaging Visual Content for Social Media

    Includes certification
  • Using AI to Create Engaging Social Media Visuals
  • Using AI in Audio Production
    Mini Master Class

    Innovation and Technology

    Using AI in Audio Production

  • OSINT Detective Days - Using AI and Digital Forensics Tools in Investigative Journalism
  • AI, Ethics & Public Media – Spotlighting BBC
    Online Learning Session
  • Generative AI and NLP – Build a Fake News Detector
    Master Class

    Innovation and Technology

    Generative AI and NLP – Build a Fake News Detector

    Includes certification
  • Generating AI images: How to prompt to get great results with Midjourney and Adobe Firefly
  • What You Must Know About Using ChatGPT in the Newsroom
    Mini Master Class
  • Innovate: How to Spot Emerging Trends to Drive Change as a PSM
    Master Class
  • Making Creative Use of Archive Content
    Master Class

    Content

    Making Creative Use of Archive Content

    Includes certification
  • Using AI to Unlock The Potential of Your Archive

Explore courses by field

Brands & Values

Understand your market and audience motivations with insights into consumption patterns, new contents and the use of data.

Content

Harness the power of mobile journalism and online storytelling using video, audio, pictures and interactive components.

Innovation and Technology

Connect with digital audiences and learn how new technologies and tools can shape digital workflows and practices. Create cross-professional communities of practice within an integrated broadcast environment.

Management & Leadership

Create a vision! Become a more effective manager and shape the future success of your organization. This portfolio includes a mini-MBA for top media executives.

News & Journalism

Master the skills needed for a multiplatform digital environment. Innovate your news production and create compelling stories to leave your audience feeling empowered.

Safety & Security

Learn to stay safe training in high-level simulations of hostile environments. Address corporate-level security issues such as crisis management and cyber and physical security.

Our courses uniquely share the best practices and new ways of working of EBU members combined with the global expertise of our Faculty.

Justin Kings
Head of EBU Academy

Why learn with EBU Academy?

Find out more about what we can offer you
  • Define & Move

    Define where you are and anticipate how to move your career and company forward.

  • Stay Agile

    Stay agile and in-demand even when the market changes.

  • Experiment & Learn

    Experiment with new ideas in a risk free space and learn from the world's best to leverage your talent, time and money.

Access knowledge provided by the best media & educational establishments

  • Cardiif
  • Constructive Institute
  • IESE
  • Rca
  • INA
  • Objective
  • UCLA
  • Oxford Saïd Business School
  • Columbia Journalism School
  • EDHEC Business School
  • Copenhagen Institute for Futures Studies (CIFS)
  • Columbia University
  • VRT
  • Thomson Foundation
  • Aalto University
  • Kedge Business School
  • Vlerick Business School

I really appreciated the e-Master Class and the approach of Mark as an experienced storyteller - he mentioned all the right hooks on how to use archive content creatively and was really an inspiration to me, especially on the new forms of interactive channels.

EBU Academy is flexible, fast and understanding in recognizing HRT's needs which should be aligned with media trends. Our most recent collaboration has helped us develop not only skills but also foster socio-educational and personal development by meeting colleagues, co-workers and trainers no matter where they are geographically placed.