AI and Public Service Media Fundamentals

Overview

Artificial Intelligence is changing our world.

Knowledge of the fundamentals of AI, understanding how these tools affect Public Service Media (PSM), is vital for everyone. 

This new self-paced online course from the award-winning EBU Academy School of AI gives an essential overview of the topic for anyone working in PSM.  

We have produced a fast-moving Foundation course that mixes short text and video clips with interactive quizzes and opportunities for you to explore topics more deeply, via a curated collection of other content from across the EBU.

Score at least 80% in our final quiz to earn a certificate of completion that you can post proudly to your LinkedIn profile.

Who is it for

Anyone working at an EBU Member organization who requires a basic overview of what is AI, its relevance to Public Service Media, the opportunities and the challenges.

What you will learn

• An understanding of key AI terms.
• The critical role of high-quality data.
• Why AI matters to Public Service Media.
• How PSM is using AI.
• Key ethical issues.