AI for Managers: how to use it with impact and responsibly

Overview

This course helps media leaders, producers and managers use AI effectively in their daily work and scale its use across their teams.

The first part focuses on AI as a leadership tool. Participants will explore how tools such as ChatGPT, Claude, Gemini and Copilot can support everyday management tasks. The course shows how to use AI as a personal assistant - a second brain and a creative partner - not as an autopilot. Managers bring judgment, context and vision; AI helps reduce complexity, generate options and support tasks that do not require human expertise.

The second part looks at change management. Participants will learn how to guide their teams in adopting AI, co-create tools that fit their workflows, and move from ad hoc experimentation to more systematic and sustainable use.

The final part covers AI governance. It introduces practical frameworks for responsible AI deployment, including risk assessment, editorial safeguards and alignment with emerging regulation such as the EU AI Act.

By the end of the course, participants will have developed new AI habits for their own work and a concrete plan for leading AI transformation in their unit.

Who is it for

• Media leaders, managers and producers who want to bring AI into their leadership practice and their team’s daily routines.
• No technical background is required, but participants should have a basic understanding of AI.

What you'll learn

• How to use AI tools in your own management role
• How to operate ChatGPT, Gemini, Claude, and Copilot in real leadership scenarios
• How to lead AI adoption in your team
• The ground rules for AI Governance and how to build a culture of responsible AI experimentation

AI Tool subscriptions needed: 

To fully participate in the hands-on exercises, participants should have access to a paid subscription for at least one of the following tools: ChatGPT, Google Gemini, Claude or Copilot.