Dear user,

Last month, the EBU switched to a new authentication method, Microsoft Entra, and decommissioned the former one (sso.ebu.ch).

What this means for most EBU Members ?

Employees of most EBU Members should now use a federated login to authenticate. This means your organization acts as the identity provider. You no longer need 2 separate accounts or 2 separate passwords. Your work credentials give you access to EBU content.

What to do on the next screen ?

If you already have an EBU account, enter your professional email address and select Next. You will see the EBU logo change to your organization’s logo. Enter your usual work password and, if prompted, accept the sharing of information with the EBU.

What if we are using shared mailboxes ?

The new authentication mechanism does not work with shared mailboxes. If you usually access EBU websites using a shared account, you must create a new individual user account. Scroll down to view the instructions.

If federated login does not work ?

For some EBU Members, as well as the general public, federated login will not work. Login remains possible with your existing account. 3 different cases may occur:

Case 1: If your email address is linked to a Microsoft account, you will be redirected to https://login.live.com. Log in using your usual Microsoft credentials.
Case 2: If your email address is linked to a Google account, you will be redirected to https://accounts.google.com. Log in using your usual Google credentials.
Case 3: If your email address is not linked to either service, you will receive a temporary password by email each time you log in.

What to do if none of the above seems to work ?

Please read the instructions below carefully, as the choice you make during your first login cannot be changed later.

To create a new account, select No account? Create one.

You will have 3 options:

Microsoft: Recommended for users working for EBU Member organizations.
Google: Create an account using your existing Google account.
Other valid email address: A temporary password will be sent to your inbox each time you log in.

If you still cannot log in after following these instructions, contact [email protected].

Don't miss upcoming courses and keep up to date with EBU Academy

AI Ideas Generator Workshop

Artificial Intelligence

AI Ideas Generator Workshop

Overview

If you are interested in ordering this Workshop, please contact us.

We ran this Workshop as part of an event for public service media’s learning and development community, and it got such a positive response, we’re now excited to offer it by request.

For a group of up to 30 participants, the activity brings together professionals to brainstorm and develop new ideas for how they can use AI to solve problems and/or bring new creative possibilities.

This is important – suggestions must come from across an organization and this Workshop empowers professionals to think, discuss and develop new ideas.

There are several presentations by EBU Academy Faculty Member, Mark Egan including a model called ‘SMARTER’ to help in the generation of ideas and also examples of how EBU Members are already using artificial intelligence.

Then, participants are split into teams to firstly decide on their best idea and then to develop a plan to make it happen, including what would be the barriers and how they could be overcome.

Teams compete to win a final prize, awarded to what’s judged to be the most impactful and feasible idea.

We encourage multi-disciplinary teams to participate to encourage a range of thoughts, including technology and innovation staff whose inputs would be vital.

Not only is the Workshop hugely beneficial in making AI learning relevant and perhaps developing actionable new ideas but it is also a fun team-building exercise.

Who it is for

Middle-managers and senior leaders with a good level of AI literacy who want to apply what they’ve learned to their own organization and roles.

Schedule

This Workshop is best run over a day on site.

What you will learn

A model to help you decide how to use AI operationally.
How EBU Members are currently using AI.
New ideas for your own organization/role.
How to turn ideas into an actionable plan.