AI Crisis Management - A practical approach for Public Media leaders

Overview

In a rapidly evolving media landscape, Public Service Media leaders face the dual challenge of harnessing the power of AI while navigating its inherent risks.

This practical course is designed to help media managers experiment with essential crisis management strategies in the age of AI.

Participants will engage in a dynamic crisis management scenario that requires real-time decision-making across various functions—PR, legal, tech, and executive leadership. Working in cross-functional teams, they will learn how to proactively address AI related risks, tackle critical issues such as damage control, communication strategies, and long-term recovery all while gaining a deeper understanding of AI's impact on media operations.

Who's it for

• Public media leaders and managers
• Strategy executives

Digital skills are needed but no computing / programming skills are required

What will you learn

• Proactive AI Risk Management: learn how to identify, assess, and mitigate AI-related business risks before they escalate, safeguarding your organization's reputation and financial stability.
• Hands-on Collaborative Leadership Experience: Gain practical skills in managing AI-driven crises, enhancing your ability to respond effectively under pressure as a team (PR, legal, tech, and executive roles).
• Global PSM Perspective on AI: Engage with peers from different nationalities and media environments to broaden your understanding of AI's impact across cultures and media audiences.
• Long-Term Responsible AI Governance: Review guidelines to foster sustainable and responsible AI use in media operations.