School of AI

Welcome to the EBU Academy School of Al - the home of learning and development on artificial intelligence for EBU members and other media professionals.


Whether you want to use Generative Al tools to create content or navigate the ethical risks of artificial intelligence with improved clarity, we can help. Perhaps you want to develop personalization and recommendation systems for audiences or effectively use prompts in news reporting.


Our curriculum of training courses led by Al experts will be constantly updated to ensure you learn the new skills you need and gain the latest knowledge to help you maximise the opportunities of artificial intelligence and meet the challenges.

EBU Focus on AI

Find everything we do on artificial intelligence, including the latest tools, research, video talks, events and groups


Explore courses

FREE - Enhancing CreAItivity: Exploring New Frontiers in Media and AI
AI Content Trends every media professional should know about in 2025
Mastering AI Tools in Adobe Premiere - Audio & Video
AI Strategy Development for Newsroom Leaders
AI for Personalization & Recommendation
Live Online

Innovation and Technology

AI for Personalization & Recommendation

Make Chat GPT Your Personal Assistant - No Matter What Your Job Is!
AI and Liquid Content Strategy: A Leadership Perspective on the Future of Creation and Curation
Scenario planning
In Person

Brands & Values

Scenario planning

OSINT Detective Days - Using AI and Digital Forensics Tools in Investigative Journalism
How to Maximise your Content Production Workflow with AI Tools
AI Crisis Management - A practical approach for Public Media leaders
Using AI to Unlock The Potential of Your Archive
Using AI in Audio Production
Live Online

Innovation and Technology

Using AI in Audio Production