FREE - AI, Ethics & Public Media – Spotlighting Yle, Finland
FREE - AI, Ethics & Public Media – Spotlighting Yle, Finland
Overview
From the EBU Academy School of AI and EBU AI & Data Initiative, we invite you to the third of a series of free sessions to meet the professionals who are paving the way for the ethical use of AI in their organization. And, this time you can join us either online OR in person!
AI tools offer great opportunities to help media professionals create innovative content for their audiences and tackle repetitive tasks more efficiently. However, the use of AI comes with ethical challenges, especially for Public Media broadcasters whose main asset is the trust that their audiences have in them. For most public media professionals, it’s still unchartered territory.
A few EBU Members, though, have been trialling AI tools for some time in their organization. Doing so, they started designing guidelines and AI literacy actions so that they could empower their colleagues while making sure the use of AI remains responsible, transparent, and aligned with their public media values.
Each session features a different expert guest who will be interviewed by our host, Head of EBU Academy, Justin Kings. Following a short interview, we will open the virtual floor to your questions.
We are happy to welcome Minna Mustakallio, Head of Responsible AI, Yle as our third guest on the series.
The live session will take place at the EBU AI Summit in Lausanne, Switzerland. Join us in person by registering via the event page. Or if you can’t be there, take part live online by registering as normal by clicking the big blue enroll button to the right!
What you will learn
- Insights into Yle’s ethical AI key principles
- Yle’s ethical AI usage framework & governance: how it came about; how it’s structured,
- A few of the key dilemmas and challenges Yle has faced and how they were addressed,
- An opportunity to discuss challenges and dilemmas with peers and experts in a safe and trusted environment.
- Insights in how experts envision the future of AI
Related Content
Yle’s Principles for Responsible AI
Watch the previous session
Meet your faculty
Minna Mustakallio
Head of Responsible AII work as the Head of Responsible AI at Yle and oversee the responsible and strategic use of AI there. I own Yle’s principles for responsible artificial intelligence and facilitate our AI leadership team. I also lead our AI Governance efforts. I have a varied background in digital business, including strategy, design and AI ethics. To me, leading AI efforts is first and foremost leading collaboration across units and functions & also between organisations.