Advanced Podcasting


This e-Master Class offers existing podcasters an opportunity to dive into the critical mix of digital and audio skills needed to bring your podcast to a higher level of storytelling, sound design and social community building. In four modules taking place over ten days, this advanced level e-Master Class combines teaching, live keynotes and one-to-one coaching to develop participants’ skills in the three core areas:

Storytelling - Tuesday 16 November 2021, 10am to 12:30pm CEST

  • Storytelling looks at how a podcaster can craft a compelling narrative using a combination of words and sounds. 

Guest speakers will include:

  • Rubina Pabani, video and podcast producer, Head of Short From at ITN Productions will explain how to plan narratives for a conversational podcast
  • Manon Prigent, podcast producer, France Culture will explain the 4 different ways she uses archives in her podcasts

Sound design - Thursday 18 November 2021, 10am to 12:30pm CEST

  • Sound design explores how to create engaging soundscapes to transport the listener to other worlds. 

Community building - Tuesday 23 November 2021,10am to 12:30pm CEST

  • Community building discusses techniques to strengthen bonds between podcast fans, bringing them closer and creating opportunities for interaction and co-creation. 

Reviewing your work - Friday 26th November 2021, 10am to 12:00pm CEST

  • Participants come together one last time to discuss their podcast creations with peers and trainers.


As part of the course, participants will create a podcast using the skills they have learned in the three core areas above. 

Who it's for:

  • Existing podcast editors, producers and presenters
  • Radio editors, presenters and producers with a good understanding of podcasting
  • Participants will be encouraged to share examples of their podcast with the Faculty members prior to the start of the course.

Skills learnt:

Audience Needs: How to build a podcast community and collaborate with others.
Editorial: Balancing journalism with creativity and protecting PSM values
Social Media: Using social media to connect and open discussions with your community
Storytelling: Building presenter roles, storyboarding your podcast and using sound design to create new worlds
Strategy: Where storytelling and strategy collide - exploring vertical and horizontal storytelling.


  • Four online sessions; (3 x 2.5 hours each and 1 x 2 hours)
  • Group coaching: one 30 minute session to be arranged between faculty and trainees
  • Start date: Tuesday 16 November 2021
  • End date: Friday 26th November 2021