Customized Services
Customized learning
Our catalogue of Learning modules offers you a completely customized selection of learning modules. You choose the subject and then take as many modules as you want. We guide you through the process to make sure you get everything you need.
The length of each learning module being one to three hours, they can take place in person or remotely, depending on your preference. All of them come with practical exercises, innovative case studies and group discussions.
Contact academy@ebu.ch
Discover all our offerings
Authoring & Programming
Harness the power of mobile journalism and online storytelling using video, audio, pictures and interactive components.
Brands & Values
Understand your market and audience motivations with insights into consumption patterns, new contents and the use of data.
Skill up, Speak out and Raise your International Profile
Strategic Advocacy for Public Service Media
Scenario planning
Capitalize on Women’s sport momentum to build your audience and increase your coverage
Measuring the Impact of Public Service Media in Europe
How to Increase your Media Coverage of Women’s Sports
Service Design and its Impact on Digital Experiences
How to Incorporate Diversity when Creating TV, Digital and Radio Content
Bring Clarity to your COP26 Coverage with Data Journalism
Free Online Learning Sessions: Sustainability Awareness
Digital Technologies
Connect with digital audiences and learn how new technologies and tools can shape digital workflows and practices. Create cross-professional communities of practice within an integrated broadcast environment.
Preparing Your Move to Live IP TV Production
Hands-on Cybersecurity for Media Broadcast Engineers and Technicians
Artificial Intelligence and Machine Learning for PSM
Acquire The Skills And Tools You Need To Valorize Your Public Media Archives
TikTok and Sport
Keep your Media Organization Safe by Addressing Cybersecurity at Management Level
Audio Storytelling on Social Media
How will the rebranding of Facebook to Meta affect broadcasters?
Management & Leadership
Create a vision! Become a more effective manager and shape the future success of your organization. This portfolio includes a mini-MBA for top media executives.
News & Journalism
Master the skills needed for a multiplatform digital environment. Innovate your news production and create compelling stories to leave your audience feeling empowered.
How to Create Impactful News Formats to Engage Gen Z Audiences
How to Make Impactful Explainer Videos
TikTok and News
Using Artificial Intelligence to produce high quality news
Computer Assisted reporting
Review Your Social Media Strategy for News with RTBF
How to Conduct a Good Interview in Investigative Journalism
Safety & Security
Learn to stay safe training in high-level simulations of hostile environments. Address corporate-level security issues such as crisis management and cyber and physical security.
EBU Academy Regional Learning Hubs
The EBU Academy Regional Learning Hubs decentralize programmes and courses, with the aim to be more accessible to Members in terms of affordability and location. EBU Academy will sponsor the delivery of 2 training programmes per year at each hub.
Current Hub
Jordan Radio and Television Corporation
EBU Academy were pleased to open a regional learning hub in Jordan in February 2022.
An agreement was signed between Jordan Radio and Television Corporation and EBU to establish a strategically located learning hub to provide training to public media professionals from Jordan, Lebanon and Egypt to participate in free classes conducted by world class experts.
2022 will focus on making creative use of archives, podcasting and content creation for younger audiences, crucial skills necessary for public service media in the area. Faculty member Mark Egan will be offering three sessions on on how to create engaging content for Gen Z audiences in November.
Find out more about the e-Master Class on Podcasts here.
Romanian Radio
EBU Academy were pleased to open a regional learning hub in Romania in February 2022.
An agreement was signed between Romanian Radio and EBU to establish a strategically located learning hub to provide training to public media professionals from the regions to participate in free classes conducted by world class experts.
This Hub will enhance new communities of skills and talents in Romania. 2022 will focus on making creative use of archives, podcasting and content creation for younger audiences, crucial skills necessary for public service media in the area.
Capacity Building
Certain capabilities matter more for performance of public media than others, particularly when combined in the right way. So the bigest challenge is knowing which specific skills matter most to driving performance and how to enhance talents and capabilities within your organization.
To increase performance, public media need to develop four categories of capabilities:
- Digital innovation to deliver innovative digital products and services to the audience.
- Expertise and management to continuously improve content services like finance, strategy and talent management.
- Audience driven skills to leverage traditional broadcast services
- Maintaining the public media unique selling proposition: to provide trusted and top quality news service.
To help answer these challenges, EBU Academy can support your organization to develop talent management capabilities and training capacities.
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Skills
Identity and nurture the skills your organization needs for future success
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Evaluation
Engage the organization into a formal training need assessment using a rigorous performance evaluation system and implement key performance indicators to measure long-term impact of your Academy
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Development
Source, manage and organize a training offer that responds to the main and most important skillset of your organization
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Expertise
Develop the mindset and create the expertise in-house by training experienced professionals to become confident, successful and expert trainers themselves
Gain today’s most in-demand skills
We believe that learning is a continuous journey that everyone should take advantage of. That’s why we offer focused training, so professionals can sharpen their skills and confidently lead innovation in the media business environment. Driven by the needs of our Members and industry experts, we are able to tailor the learning adventure so everyone benefits now and beyond.