Climate Journalism in 2025

Climate Journalism in 2025

Overview

While climate change stands as one of the biggest predictable risks for humankind, climate journalists can have a hard time getting their stories commissioned by editors and heard by the audience. They face a news agenda busier than ever, competing strategic priorities and audience fatigue. How to craft stories about climate change that resonate with people, have an impact, and focus on hope & solutions?  How to rally your colleagues and your management about the vital value of what you do? 

This new workshop from EBU Academy gives journalists & correspondents covering climate change and environmental issues the chance to come together, to share and to learn.  It is facilitated by Alexandra Borchardt the Lead Author of the 2023 EBU News Report called ‘Climate Journalism That Works’ – but what works today? 

 Who’s it for: 

  • Climate editors 
  • Climate correspondents 
  • General news correspondents with an interest in climate 

 What you’ll learn: 

  • The big share: What works, what doesn’t – with audiences and editors 
  • How can we increase the impact of our climate journalism 
  • Ways to create wins, convince the newsroom and drive change 

Course structure: 

Day 1: sharing best (and worst) practice, tools for driving change 

Day 2 (2 months later): sharing what happened, fine-tuning 

Meet your faculty

Prof. Alexandra Borchardt, PhD

Senior Journalist, Advisor, Researcher, University Teacher

Alexandra Borchardt is a senior journalist, researcher, university teacher, and independent advisor with more than 25 years of newsroom experience, 15 of these in leadership roles. In the past five years she has supported 26 European publishers in digital transformation as a coach for the World Association of News Publishers’ (WAN-IFRA) Table Stakes Europe Programme. Alexandra teaches leadership and strategy as a honorary Professor for Leadership and Digital Transformation at TU Munich’s TUM School of Managementis and is affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as a Senior Research Associate after having served as their Director of Leadership Programmes until 2019. Prior to this she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading quality daily. She is the lead author of the three most recent EBU News Reports, the latest ones being “Trusted Journalism in the Age of Generative AI”(2024) and “Climate Journalism That Works: Between Knowledge and Impact” (2023).

Alexandra is a member of the Committee for Editorial Independence at Czech publisher Economia, a board member of the Constructive Foundation in Aarhus, a member of the advisory boards of Wiener Zeitung and Klimafakten, and engaged in the evaluation of media start-ups in different juries. At the Council of Europe Alexandra served as a rapporteur on the Committee of Experts on Freedom of Expression and Digital Technologies until September 2021 and prior to that as vice chair on the Committee of Experts on Quality Journalism in the Digital Age.

You can look at some of Alexandra’s work at www.alexandraborchardt.com, and connect with her on X (Twitter) at @AlexaBorchardt, Bluesky at @alexandraborchardt.bsky.social, or LinkedIn www.linkedin.com/in/alexandraborchardt

Profile photo by: Jacobia Dahm