EBU Academy Workshop 2024 - Where our L&D Community Comes Together

Overview

The EBU Academy Workshop is an annual event bringing together learning and training professionals working at EBU Members. It is a time to network and learn around relevant topics.

In 2024, the Workshop will address two important subjects:

• AI’s Role in Learning for PSM
• The Value of Learning in PSM Transformation

The event will be held at Reykjavik in Iceland thanks to our generous hosts at the Icelandic National Broadcasting Service RÚV.

If you work within learning and development at an EBU Member organization join EBU Academy and your counterparts from across Europe for a programme of lively presentations, practical workshops and social activities. Please take a look at the draft programme below.

Numbers are limited, so register today!

Wednesday, October 23, 2024

15:00 - 17:30            Meeting of the EBU Academy Committee (Committee Members only)

17:30 - 18:00            RUV Tour, open to all Workshop participants

18:00                         Dinner, Hafnartorg Gallery

Thursday, October 24, 2024 – AI and Learning Within Public Service Media

Moderated by Justin Kings, Head of EBU Academy

9:00 - 9.15               Opening Welcome - Frederic Olivier, Head of Learning and Development, RTBF and Chairman of the EBU Academy Committee

9.15 - 9.30               A Vision of AI from Iceland - Lilja Alfreðsdótti, Minister of Culture and Business Affairs, Iceland

9.30 - 9.45               A Vision of AI and Learning – ‘The Avatar’, engineered by Bayerischer Rundfunk

9.45 - 10.00             How RUV is Making its Staff AI Literate – Hildur Sigurðardóttir, Director of HR, RUV

10.00 - 10.45           How we Built a Curriculum of Learning About AI – Helene Rauby Matta, Business Development Manager and Project Lead, EBU Academy School of AI

10.45 - 11.00           Coffee Break

11.00 - 12.30           How Other Public Service Media are Training Staff on AI – show and tell with workshop participants

12.30 – 14.00          Lunch at RUV

14.00  - 15.30          AI Workshops – participants will reach take part in 2 hands on workshops for the remainder of the afternoon.

Group 1 – How Trainers and Learning Departments can use AI – Mark Egan, Faculty Member, EBU Academy

Group 2 – How to Make Teams Less Afraid of AI and Prompting Tips – Jyri Kivimäki, AI Content Coach, YLE

15.30 - 15.45           Coffee Break

15.45 - 17.15           AI Workshops

Group 1 – How to Make Teams Less Afraid of AI and Prompting Tips – Jyri Kivimäki, AI Content Coach, YLE

Group 2 – How Trainers and Learning Departments can use AI – Mark Egan, Faculty Member, EBU Academy

17.15 - 18.00          Conclusions

19.00                       Dinner, Ráðagerði

Friday, October 25, 2024 – The Value of Learning in Ever Changing and Challenging Times

Moderated by Justin Kings, Head of EBU Academy

9:00 - 9.10                A Summary of Day 1

9.10  - 9.30               Day 2 Keynote, ‘The Importance of Learning Within RUV and how can Ensure Managers Understand its Value’ - Stefán Eiríksson, Director General, RUV

9.30 - 11.45              How to Embed Learning Within Transformation – a practical workshop with Natalia Beregoi, Consultant, EBU Transformation Services

(Includes Coffee Break at 10.30)

11.45 - 12.15            EBU Academy Priorities for 2025 - Justin

12.15 - 12.30            EBU Academy Committee Chair’s closing remarks

12.30                        Closing Lunch