FREE - Public Service Media’s Guide to Social Media 2025

Overview

This is the briefing that you need to help navigate what could be a challenging new year working with social media.

As third-party platforms focus more of their support towards individual content creators, this free session, in collaboration with EBU Digital, is packed with useful information.

The EBU’s Platform Strategy Lead, Grace Zakka continuously analyses the sector, and she benefits from relationships with EBU Members working with social and the big social companies.

In this free event, Grace guides you through a watchlist of what she believes social media teams need to consider within their strategies this year. There will also be an opportunity to ask questions.

The session also acts as an official launch for EBU Academy Social Media Week - 8 separate trainings in 4 days with more details to be announced soon!