How to Create Impactful Storytelling to Support Public Service Media

How to Create Impactful Storytelling to Support Public Service Media

Overview

At a time when public service media is under attack, EBU Members must answer their critics and prove clearly why they are indispensable. Compelling communication is required and to achieve this, storytelling techniques are invaluable. Everyone loves a well told story. From the first cave paintings to the vertical videos of today, stories have the power to engage and move us. What is more, neuroscience proves how persuasive a great story can be. This new online workshop will teach those working in advocacy and communications how to become a better storyteller, using facts and evidence to build narratives impactfully sharing the uniqueness and value of public service media. Create stories to win the hearts and minds of critics.  Learn principles and techniques on day 1 and practice using these on day 2.

 

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This is part of EBU Academy’s PSM Compass Bootcamp, a portfolio of courses and learning activities supporting those working in advocacy and communications. This is in support of the EBU’s PSM Compass, an online toolkit helping Members take on existential threats. Take 3 or more events in the Bootcamp series and you will be awarded a special diploma from EBU Academy.

 

Who's it for

  • Advocacy and public affairs managers and officers
  • Communications managers and officers
  • Corporate spokespeople
  • Senior corporate leaders

What you'll learn

  • The science of how stories influence and persuade
  • The key elements that make a story work
  • Choosing the right stories to deliver the right message
  • How storytelling differs on different platforms
  • How to use the PSM Compass toolkit to support your storytelling and messaging

 

Meet your faculty

Mark Egan

Speaker, Trainer, Media Content creator and Arsenal fan

Mark Egan has been working in media innovation for more than 15 years. As a former BBC journalist, Mark has created content for everything from TV documentaries to short-form social media content. Together with the EBU Academy he has been involved in training teams around Europe on how to stay on the cutting edge of artificial intelligence. He is also passionate about using technology to tell stories in a more creative way, from using archives to using AI for visual content. Mark has spoken on stages at major events around the world and runs regular workshops in-person and virtually from his home studio.