Using Artificial Intelligence to produce high quality news


AI can help us meet the challenges posed by modern audiences. These include the need for more personalisation, multi-screen experiences, multi-format, better accessibility and more dynamic niche content. You can waste a lot of money getting AI tools that do not add value. So what tools are working, what are the success stories and how can you use the right AI tools for the right job? 

In this e-Master Class you will learn how to approach AI from a PSM perspective. AI can help you better serve your audiences by freeing up your team with more effective tools to automate, scale, provide insights and enhance the audience experience. 

Join Faculty member Mark Egan and Head of Software at the Technology & Innovation department at EBU Sebastien Noir on Zoom as they are live from the AI hub at Media City in Norway. You'll have the exclusive opportunity to learn from, and interact with, some of the brightest minds who are implementing AI solutions on a day to day basis. Avoid costly mistakes by seeing what works and why. 

Come away from this trianing with a theoretical framework to understand what AI is and look at some of the key tools that are being used to implement AI in the newsroom workflow.

Can AI:

  • Automate a task?
  • Make it more efficient?
  • Provide Insights?
  • Do it at a greater scale?
  • Do it more reliably?

Aimed at journalists and editors with little or no detailed knowledge of AI and its impact on news, this e-Master Class will offer modules covering a range of AI technologies but with particular attention to robot journalism, speech-to-text and video automation.

Learning goals:

  • Understand AI technology and how it is impacting newsrooms with issues surrounding synthetic media and fake news.
  • Help participants understand journalism opportunities such as recommendation engines, face and object recognition, and automatic editing to help serve your audience better
  • Learn which tools are available to make newsrooms more effective for gathering, producing and sharing stories
  • Give examples of how the AI hub in Norway is helping organizations implement AI tools into their workflows
  • Find out the new newsroom roles: automation editors, AI ethics specialists, journalists checking for editorial errors, data story experts.

Who it is for:

  • Journalists
  • Editors
  • Newsroom managers
  • Strategists

Topics Covered:

MODULE ONE - What is AI and how it can benefit your newsroom?

  • The essentials of how artificial intelligence and data works (datasets, training, neural networks, deep learning, etc).
  • The functions of newsrooms - research, retrieve, store, validate, produce, share
  • Opportunities and challenges
  • Guest speaker Are Tverberg from TV2.

MODULE TWO - AI tools for faster research and organizing content

  • Using speech to text tools Using AI for 'big data'
  • AI to make better use of archives
  • AI for understanding your audience

MODULE THREE - Using AI for production

  • Deciding which AI tools can help your workflow
  • Why we need to track the origin of data to verify its validity
  • AI tools for assessing and verifying text and detecting synthetic audio
  • Tools to help you assess data
  • AI for editing automatic content creation
  • Case studies from Bergen Media Lab

MODULE FOUR - AI Tools implementation with Peach, Eurovox and a European perspective from the EBU 

  • Peach, A Data Science Platform
  • EuroVOX, a complete toolbox for transcription and translation 
  • A European perspective, s network to publishing a selection of stories in their online services with a Common technical backbone for translation and recommendation
  • Planning your next steps


Monday 5 September - 14:00 to 16:30 CEST Live from Bergen
Tuesday 6 September - 9:30 to 12:00 & 14:00 to 17:00 CEST Live from Bergen and 

Skills learnt:

Archives: Using AI to understand, enhance and share archive
Artificial Intelligence: The technology, tools and uses of AI
Audience needs: How AI supports personalisation and audience data
Data journalism: Using AI and machine learning to make sense of data
Digital newsgathering: How to use AI to find stories and verify authenticity
Editorial skills: Learn how AI technology changes editorial workflows as well as ethical issues created by this technology 

Meet your faculty

Mark Egan

Video journalist, UK

Mark is an experienced media professional with expertise in training and new ways of working both in television and multi-media environments. Prior to starting his own production and training company, he worked for 12 years at the BBC across a range of programming from documentaries to news and entertainment and helped roll out video journalism across the company.

Academy experience

Prix Italia focuses on Historytelling in Lampedusa

Work history

June 2011 – present: Trainer for organisations such as BBC, Guardian Academy, SKY,UNHCR
Training staff on multi-skilling, videojournalism and programme-making.

Nov 2008 – Mar 2010: Video journalist, BBC democracy in action Citizenship Programmes
Shooting and editing 3 hours of content for BBC 2 for use by UK Schools in Citizenship classes. This
involved filming around the UK and abroad including India, South Africa and Australia.

June 2008 – Nov 2008: Video journalist Trainer, BBC London
Training journalists to film and edit their own stories as well as creating pieces for the regional news
programme. Working with Network producers to improve camera skills and encouraging more efficient
workflows using the latest technology.

Mar 2007 – June 2008: DV mentor, DV solutions Manchester
Consulting for departments such as Current Affairs, Religion and Entertainment on programme making using
DV and High Definition cameras and non-linear editing. This included testing cutting edge technology
including HD cameras for landmark programmes such as Around the World in 80 Faiths.

Oct 2006 – Mar 2007: Video journalst trainer, BBC People
Making news packages and delivering training courses for journalists and technical staff around the UK. This
also involved being part developing new multi-skilling practices for Nations and Regions. A key part of this
was being part of the team overseeing BBC Scotland's move to Pacific Quay.

Oct 2005 – Sept 2006: Video journalist, BBC local TV Midlands pilot projet
As a trainer and video journalist was heavily involved in piloting the BBC Local TV project in the Midlands.
The new ways of working and practices are now being adopted to form part of the new BBC Local plans.

June 2004 – Oct 2005: Video journalist trainer, Sonar centre Newcastle
My brief was to help roll out Video journalism in the nations and regions. I trained both journalist and
technical staff to make television news packages. As a trainer I also worked with the BBC Young
Filmmakers project, which involved teaching pupils from inner city schools about the film production. This
involved liaising with schools in various parts of the UK and maintaining ties in subsequent years.
Mar 2003 – June 2004: Video journalist UK-wide and for documentaries
My role during this period included working around the country illustrating how video journalism could be
used on programmes. I also jointly produced three documentaries. During this time I won a Ruby Award for
diversity broadcasting and was short-listed for the National RTS Sports Awards.

June 2001 – Mar 2003: Reporter / broadcast journalist, South East today
Reporting, producing bulletins and researching stories for the regional television news in the South East.
This involved assignments abroad and live reporting, working conventionally with crews and editors



  • - Degree in journalism from Rhodes University, South Africa.
  • - Co-producer for documentaries and inserts for Grandstand.
  • - Producer – Radio and television bulletins
  • - Reporter for regional news programmes around the UK.
  • - 5 years of experience as a producer, newsreader and reporter for BBC Radio Kent.
  • - My training roles have included multi-media journalism training and creative storytelling.


  • - Experienced in use of Z1, A1, PD 150, DSLR and EX1 cameras.
  • - Trained in using larger DSR cameras.
  • - Rigged the Yorkshire Air Ambulance with cameras for the “Helicopter Heroes” programme.
  • - Skilled in using minicams for secret filming and mounting in vehicles.


  • - Experienced user of Final Cut Pro and AVID, as well as a number of other editing systems.
  • - Good working knowledge of other editing software including Newsflash and Liquid Edition.


  • - Experienced making programmes related to school curriculums.
  • - Have developed online multi-media training modules for use by BBC staff..
  • - Undertaken training for the Training and Development Agency training teachers.
  • - Experience in planning and running extensive courses at BBC Training and BBC College of Journalism.