Using Artificial Intelligence to Produce High Quality News


AI can help us meet the challenges posed by modern audiences. These include the need for more personalisation, multi-screen experiences, multi-format, better accessibility and more dynamic niche content. You can waste a lot of money getting AI tools that do not add value. So what tools are working, what are the success stories and how can you use the right AI tools for the right job? 

Whether it is Chat GPT or recommendation engines, in this e-Master Class you will learn how to approach AI from a News and Public values perspective. AI can help you better serve your audiences by freeing up your team with more effective tools to automate, scale, provide insights and enhance the audience experience. 

Join EBU Academy Faculty member Mark Egan and Head of Software at the Technology & Innovation department at EBU Sebastien Noir on Zoom as they are live from the AI hub at Media City in Norway. Guest speakers will include Professor Nick Diakopoulus on the possibilities for using generative  AI for news media. You’ll have the exclusive opportunity to learn from, and interact with, some of the brightest minds who are implementing AI solutions on a day to day basis. Avoid costly mistakes by seeing what works and why. 

Come away from this training with a theoretical framework to understand what AI is and look at some of the key tools that are being used to implement AI in the newsroom workflow.

Who it is for

  • Journalists
  • Editors
  • Newsroom managers
  • Strategists

Can AI

  • Automate a task?
  • Make it more efficient?
  • Provide Insights?
  • Do it at a greater scale?
  • Do it more reliably?

Aimed at journalists and editors with little or no detailed knowledge of AI and its impact on news, this e-Master Class will offer modules covering a range of AI technologies but with particular attention to robot journalism, speech-to-text and video automation

Skills learnt

  • Artificial Intelligence: The technology, tools and uses of AI
  • Audience needs: How AI supports personalisation and audience data
  • Data journalism: Using AI to make sense of data
  • Digital newsgathering: How to use AI to find stories and verify authenticity
  • Editorial skills: Learn how AI technology changes editorial workflows as well as ethical issues created by this technology 


Wednesday 11 October - 9:30 to 12:00 & 14:00 to 16:30 CEST Live from Bergen
Thursday 12 October  -  9:30 – 12:00 CEST Live from Bergen

Learning goals

  • Understand AI technology and how it is impacting newsrooms with issues surrounding synthetic media and fake news.
  • Help participants understand journalism opportunities such as recommendation engines, face and object recognition, and automatic editing to help serve your audience better
  • Learn which tools are available to make newsrooms more effective for gathering, producing and sharing stories
  • Give examples of how the AI hub in Norway is helping organizations implement AI tools into their workflows
  • Find out the new newsroom roles: automation editors, AI ethics specialists, journalists checking for editorial errors, data story experts.

Programme Outline

Module 1 - What is AI and how it can benefit your newsroom?

  • The essentials of how artificial intelligence and data works (datasets, training, neural networks, deep learning, etc).
  • The functions of newsrooms - research, retrieve, store, validate, produce, share
  • Opportunities and challenges
  • Guest speaker Are Tverberg from TV2.

Module 2 - AI tools for faster research and organizing content

  • Using speech to text tools Using AI for 'big data’
  • Chat GPT and the opportunities for news
  • AI to make better use of archives
  • AI for understanding your audience

Module 3 - Using AI for production

  • Deciding which AI tools can help your workflow
  • Why we need to track the origin of data to verify its validity
  • AI tools for assessing and verifying text and detecting synthetic audio
  • Tools to help you assess data
  • AI for editing automatic content creation
  • Case studies from Bergen Media Lab

Module 4 - AI Tools implementation with Peach, Eurovox and a European perspective from the EBU 

  • Peach, A Data Science Platform
  • EuroVOX, a complete toolbox for transcription and translation 
  • A European perspective, s network to publishing a selection of stories in their online services with a Common technical backbone for translation and recommendation
  • Planning your next steps


After completing the 4 modules, you will be awarded an EBU Academy Certificate

Faculty Member

Sebastien Noir, Head of Software, EBU Technology & Innovation department