Using Artificial Intelligence to Produce High Quality News


AI can help us meet the challenges posed by modern audiences. These include the need for more personalisation, multi-screen experiences, multi-format, better accessibility and more dynamic niche content. You can waste a lot of money getting AI tools that do not add value. So what tools are working, what are the success stories and how can you use the right AI tools for the right job? 

Can AI…

  • Automate a task?
  • Make it more efficient?
  • Provide Insights?
  • Do it at a greater scale?
  • Do it more reliably?


Whether it is Chat GPT or recommendation engines, in this e-Master Class you will learn how to approach AI from a News and Public values perspective. AI can help you better serve your audiences by freeing up your team with more effective tools to automate, scale up, provide insights and enhance the audience experience.

Come away with a theoretical framework to better understand AI is and look at some of the key tools that are being used to implement AI in the newsroom workflow.

Who it is for

  • Journalists
  • Editors
  • Newsroom managers
  • Strategists


Aimed at news professionals with limited or no detailed knowledge of AI and its impact on news.

Skills learnt 

  • Artificial Intelligence: The technology, tools and uses of AI
  • Audience needs: How AI supports personalisation and audience data
  • Data journalism: Using AI to make sense of data
  • Digital newsgathering: How to use AI to find stories and verify authenticity
  • Editorial skills: Learn how AI technology changes editorial workflows as well as ethical issues created by this technology 


Programme Outline

 What is AI and how it can benefit your newsroom? 

  • The essentials of how artificial intelligence and data works (datasets, training, neural networks, deep learning, etc).
  • The functions of newsrooms - research, retrieve, store, validate, produce, share
  • Opportunities and challenges

AI tools for faster research and organizing content 

  • Using speech to text tools Using AI for 'big data’
  • Chat GPT and the opportunities for news
  • AI to make better use of archives
  • AI for understanding your audience

Using AI for production 

  • Deciding which AI tools can help your workflow
  • Why we need to track the origin of data to verify its validity
  • AI tools for assessing and verifying text and detecting synthetic audio
  • Tools to help you assess data
  • AI for editing automatic content creation

AI Tools implementation with Peach, Eurovox and a European Perspective from the EBU  

  • Peach, A Data Science Platform
  • EuroVOX, a complete toolbox for transcription and translation 
  • A European Perspective, a network to publishing a selection of stories in their online services with a Common technical backbone for translation and recommendation
  • Planning your next steps


 After completing the 4 modules, you will be awarded an EBU Academy Certificate

Faculty Member

Sebastien Noir, Head of Software, EBU Technology & Innovation department