How will the rebranding of Facebook to Meta affect broadcasters?

Overview

This free Online Learning Session will explore the significance of the recent rebranding of Facebook to Meta and the possible implications for public service media using its platforms to connect with audiences. 

Explore the potential future strategy for Meta, including how it could transform familiar spaces like Facebook, Instagram and WhatsApp. Plus, why recent announcements have caught the attention of social media rivals Snapchat and TikTok which are both popular with Gen Z.

This session will be moderated by EBU Academy Faculty member Justin Kings with contributions from award-winning technology journalist Will Guyatt.

Skills

Editorial: Identify the potential new skills needed for social media editors and journalists to make the best of virtual reality.
Innovation: Explore the potential consequences of the introduction of virtual reality into social media.
Social media: Understand how the social media landscape might change due to the rebranding of Facebook and what the impact is for social media editors and journalists.
Strategy: Review Facebook/Meta strategy and its potential impact on public media broadcasters.

To register and receive the Zoom link to attend this Online Learning Session please email Hélène Rauby Matta.