Lessons From the Social Media Success of the ESC
Lessons From the Social Media Success of the ESC
Overview
Whether you’re working on big live events or flagship entertainment formats, don’t miss this chance to learn directly from the massive success of the Eurovision Song Contest on social media. For example, in Malmo, TikToks with the hashtag #Eurovision2024 gained an impressive 6.5 billion views! Learn how the ESC has used social to connect powerfully with younger audiences and achieve skyrocketing engagements.
What you’ll learn:
- How the ESC’s digital team built a strategy to create clear user journeys and increase younger audiences
- Techniques to engage with talent to create content
- What social content works and what doesn’t, based on analytics and KPIs.
- Tools recommended by the team
This mini master class is part of the EBU Academy Social Media Week, and can be bundled with other sessions from the same series. For more information, please click here.