Making Creative Use of Archive Content

Overview

Public service media has an incredibly valuable asset – its archive.

But, how can you use it creatively to appeal to audiences on TV, radio, online and social media? What content works best and how can you make it relevant to today's viewers?

Join Faculty Member Mark Egan for this e-Master Class where you will learn the four-pillar framework for using archives. It will show you how to make better use of your archives by planning, storytelling, efficient workflows and effective strategy.

We will be focusing on creative treatments, discovering how archive content can be engaging, cost-effective and make you stand out from the competition

Who it's for

Social media managers
Archivists
Journalists
Sports reporters
Producers

Skills Learnt

Audience Insights: Understand how archive can enhance storytelling on different platforms
Editorial: Why archive can add context and understanding to difficult issues
Social Media: How archive can build social media engagement when events are cancelled
Storytelling: How archive can be used in modified or unmodified ways to create a narrative
Strategy: How to integrate archive more closely into your content strategy.

Programme Outline

Module 1: The 4 pillars framework

What you need to maximise your archives
The 'four pillars' of archive content
Using archives to tell 'slow news' stories

Module 2: Storytelling, interviews and documentary

Conductive interviews for archive programming
Using archive for long-form
Bringing photos and archive media to life
Understanding what content works on social media

Module 3: Using AI to Unlock The Potential of Your Archive

Why AI is a perfect match for archive work.
Main technologies to pay attention to.
How Artificial Intelligence is already being used to maximise value in archives, with examples.
Key ethical considerations.
Where we go from here.

Certification

After completing the 3 modules, you will be awarded an EBU Academy Certificate