Making Creative Use of Archive Content


Public service media has an incredibly valuable asset – its archive. 

But, how can you use it creatively to appeal to audiences on TV, radio, online and social media? What content works best and how can you make it relevant to today's viewers?

Join Faculty Member Mark Egan for this e-Master Class where you will learn the four-pillar framework for using archives. It will show you how to make better use of your archives by planning, storytelling, efficient workflows and effective strategy.

We will be focusing on creative treatments, discovering how archive content can be engaging, cost-effective and make you stand out from the competition

Who it's for

  • Social media managers
  • Archivists
  • Journalists
  • Sports reporters
  • Producers

Skills Learnt

  • Audience Insights: Understand how archive can enhance storytelling on different platforms
  • Editorial: Why archive can add context and understanding to difficult issues 
  • Social Media: How archive can build social media engagement when events are cancelled
  • Storytelling: How archive can be used in modified or unmodified ways to create a narrative 
  • Strategy: How to integrate archive more closely into your content strategy.

Programme Outline

Module 1: The 4 pillars framework

  • What you need to maximise your archives
  • The 'four pillars' of archive content
  • Using archives to tell 'slow news' stories

Module 2: Storytelling, interviews and documentary

  • Conductive interviews for archive programming
  • Using archive for long-form
  • Bringing photos and archive media to life
  • Understanding what content works on social media

Module 3: Using AI to Unlock The Potential of Your Archive

  • Why AI is a perfect match for archive work.
  • Main technologies to pay attention to.
  • How Artificial Intelligence is already being used to maximise value in archives, with examples.
  • Key ethical considerations.
  • Where we go from here.


After completing the 3 modules, you will be awarded an EBU Academy Certificate

Meet your faculty

Mark Egan

Video journalist, UK

Mark is an experienced media professional with expertise in training and new ways of working both in television and multi-media environments. Prior to starting his own production and training company, he worked for 12 years at the BBC across a range of programming from documentaries to news and entertainment and helped roll out video journalism across the company.

Academy experience

Prix Italia focuses on Historytelling in Lampedusa

Work history

June 2011 – present: Trainer for organisations such as BBC, Guardian Academy, SKY,UNHCR
Training staff on multi-skilling, videojournalism and programme-making.

Nov 2008 – Mar 2010: Video journalist, BBC democracy in action Citizenship Programmes
Shooting and editing 3 hours of content for BBC 2 for use by UK Schools in Citizenship classes. This
involved filming around the UK and abroad including India, South Africa and Australia.

June 2008 – Nov 2008: Video journalist Trainer, BBC London
Training journalists to film and edit their own stories as well as creating pieces for the regional news
programme. Working with Network producers to improve camera skills and encouraging more efficient
workflows using the latest technology.

Mar 2007 – June 2008: DV mentor, DV solutions Manchester
Consulting for departments such as Current Affairs, Religion and Entertainment on programme making using
DV and High Definition cameras and non-linear editing. This included testing cutting edge technology
including HD cameras for landmark programmes such as Around the World in 80 Faiths.

Oct 2006 – Mar 2007: Video journalst trainer, BBC People
Making news packages and delivering training courses for journalists and technical staff around the UK. This
also involved being part developing new multi-skilling practices for Nations and Regions. A key part of this
was being part of the team overseeing BBC Scotland's move to Pacific Quay.

Oct 2005 – Sept 2006: Video journalist, BBC local TV Midlands pilot projet
As a trainer and video journalist was heavily involved in piloting the BBC Local TV project in the Midlands.
The new ways of working and practices are now being adopted to form part of the new BBC Local plans.

June 2004 – Oct 2005: Video journalist trainer, Sonar centre Newcastle
My brief was to help roll out Video journalism in the nations and regions. I trained both journalist and
technical staff to make television news packages. As a trainer I also worked with the BBC Young
Filmmakers project, which involved teaching pupils from inner city schools about the film production. This
involved liaising with schools in various parts of the UK and maintaining ties in subsequent years.
Mar 2003 – June 2004: Video journalist UK-wide and for documentaries
My role during this period included working around the country illustrating how video journalism could be
used on programmes. I also jointly produced three documentaries. During this time I won a Ruby Award for
diversity broadcasting and was short-listed for the National RTS Sports Awards.

June 2001 – Mar 2003: Reporter / broadcast journalist, South East today
Reporting, producing bulletins and researching stories for the regional television news in the South East.
This involved assignments abroad and live reporting, working conventionally with crews and editors



  • - Degree in journalism from Rhodes University, South Africa.
  • - Co-producer for documentaries and inserts for Grandstand.
  • - Producer – Radio and television bulletins
  • - Reporter for regional news programmes around the UK.
  • - 5 years of experience as a producer, newsreader and reporter for BBC Radio Kent.
  • - My training roles have included multi-media journalism training and creative storytelling.


  • - Experienced in use of Z1, A1, PD 150, DSLR and EX1 cameras.
  • - Trained in using larger DSR cameras.
  • - Rigged the Yorkshire Air Ambulance with cameras for the “Helicopter Heroes” programme.
  • - Skilled in using minicams for secret filming and mounting in vehicles.


  • - Experienced user of Final Cut Pro and AVID, as well as a number of other editing systems.
  • - Good working knowledge of other editing software including Newsflash and Liquid Edition.


  • - Experienced making programmes related to school curriculums.
  • - Have developed online multi-media training modules for use by BBC staff..
  • - Undertaken training for the Training and Development Agency training teachers.
  • - Experience in planning and running extensive courses at BBC Training and BBC College of Journalism.