Social Media Week 2025 - How to go Viral on Social Media with Public Service Value

Overview

On social platforms that reward clicks and engagements, it can be a tricky space for public service media. But it is possible to create social content that’s both virally powerful and has strong public service value and this course explains how. It’s led by Yasmina Al-Gannabi who studies how to reach and engage audiences for Deutsche Welle. This session is perfect for those with digital content creation experience who are still relatively new to public media or anyone looking to achieve more with their posts.

What you'll learn:

• Strategies for viral content with public service values - Balance educational value with emotional appeal to foster meaningful engagement
• Social media algorithm analysis - Use data insights to boost organic reach effectively
• Ethical storytelling techniques - Craft compelling narratives that maintain journalistic integrity while capturing attention
• Leveraging short video platforms - Develop platform-specific strategies
• Data-driven audience engagement - Ensure inclusivity and cultural sensitivity in all content
• Ethics and unique selling points (USP) - Maintain credibility and trust by prioritizing quality over clickbait

Faculty Member,  Yasmina Al-Gannabi, Senior Audience Development Manager, Deutsche Welle

This mini master class is part of the EBU Academy Social Media Week, and can be bundled with other sessions from the same series. For more information, please click here.