Social Media Week 2025 - Writing for Social News
Social Media Week 2025 - Writing for Social News
Overview
The visuals are critical for social news videos, you already know this, but it’s time to recognize the value of great writing – finding that killer hook, getting the tone right and the art of an engaging caption. This session led by award-winning and pioneering journalist on TikTok, Sophia Smith Galer puts a focus on creating social-first journalism including the secrets to writing an accessible, credible and engaging script. Its time to level up your writing of social news!
What you’ll learn:
- The art of hook writing
- Best practices for proactive and reactive content-making
- The key components to a video script
- The full package of social video; captions, cover images and the video's afterlife online
This mini master class is part of the EBU Academy Social Media Week, and can be bundled with other sessions from the same series. For more information, please click here.
Meet your faculty
Sophia Smith Galer
Author, Journalist and Content CreatorSophia is an author, journalist and content creator credited with pioneering journalism on TikTok in the United Kingdom.
Sophia’s investigative reporting for the BBC and VICE News has won her awards around the globe and her videos on TikTok and Instagram have been viewed more than 160 million times. In 2021, she won Innovation of the Year at the British Journalism Awards and in 2022, British Vogue named her one of the 25 most influential women in the UK.
She is writing her second book, How To Kill A Language, about her journey reporting on the disappearance of languages across four continents.