Social Media Week 2025 - Why you should cheer on lesser-known Sports and Athletes on Social.

Overview

News feeds are packed out with posts about the big sports events but this session explores the potential of covering less popular sports on Instagram and other social platforms. Rasmus Askman who leads social at DR Sport wil highlight the benefits of reaching new audiences, fostering inclusivity, and telling compelling stories. You’ll discover how diversifying content can drive engagement and performance. 

What you’ll learn:

• Why you should consider covering small/niche sports and the athletes, that represents your country in these sports.
• How to detect the great stories and content from niche sports and less popular athletes.
• The power of storytelling - especially on Instagram - in less popular sports.
• How to overcome difficulties with getting material such as video and photos from an event or athlete, that is not easily available.

Faculty Member, Rasmus Askma, Sports Team, Danish Broadcasting Corporation

This mini master class is part of the EBU Academy Social Media Week, and can be bundled with other sessions from the same series. For more information, please click here.