TikTok And News

Overview

Early 2021, TikTok continued to be the most downloaded app globally according to data from Sensor Tower

The platform is well known for its funny, entertaining videos but how can it be used by public media for news and information, particularly as it appeals strongly to Gen Z with a slant towards female users?

Join faculty member Justin Kings for this e-Master Class to explore how journalists can use TikTok to engage users with current affairs and topical issues. He will also address the challenges that TikTok brings, including the need to reframe traditional storytelling within the newsroom. 

Who it is for:

  • Digital and social media editors
  • Digital and social media producers
  • News editors
  • News journalists and producers

Please note that a prerequisite for this e-Master Class is a basic understanding of how to use TikTok.

Topics Covered:

  • Seizing the opportunities and meeting the challenges of TikTok
  • Building a TikTok strategy
  • Creating engaging TikTok content

Skills Learnt:

Audience Insight: Grasp the specificities of TikTok format to reach new news audiences
Editorial: How to respond to the challenges that TikTok poses
Social Media: The key opportunities that TikTok provides and how to start to seize on them
Storytelling: How to create engaging topical TikTok News content
Strategy: How to build a TikTok strategy for news and current affairs

Guest Speakers:

To be confirmed

Practice:

Between sessions and in their own time, trainees will be asked to practice their skills by working in groups to produce a TikTok story (total time needed will be one to one and a half hours). 

While we encourage trainees to take up the chance to practice what they’ve learned, we understand it may not always be possible because of other commitments outside the e-Master Class. If this is the case, please discuss this with the trainer.

Schedule:

Tuesday 22 February 2022: 10am to 12:30pm CEST
Wednesday 23 February 2022: 10am to 12:30pm CEST
Thursday 24 February 2022: 10am to 12:30pm CEST

Equipment Needed:

TikTok app on mobile device