Discover our new School of AI
EBU Academy School of AI is open! Attend our growing range of training courses and learn how you can impactfully use artificial intelligence working in public service media
Upcoming courses
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![Using AI to Unlock The Potential of Your Archive]()
Live Online -
![FREE - AI, Ethics & Public Media – Spotlighting Yle, Finland]()
MixedBrands & Values
FREE - AI, Ethics & Public Media – Spotlighting Yle, Finland
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![FREE - Enhancing CreAItivity: Exploring New Frontiers in Media and AI]()
Live OnlineInnovation and Technology
FREE - Enhancing CreAItivity: Exploring New Frontiers in Media and AI
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![AI Content Trends every media professional should know about in 2025]()
Live OnlineInnovation and Technology
AI Content Trends every media professional should know about in 2025
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![Mastering AI Tools in Adobe Premiere - Audio & Video]()
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![AI Strategy Development for Newsroom Leaders]()
Live OnlineNews & Journalism
AI Strategy Development for Newsroom Leaders
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![AI for Personalization & Recommendation]()
Live OnlineInnovation and Technology
AI for Personalization & Recommendation
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![Scenario planning]()
In PersonBrands & Values
Scenario planning
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![OSINT Detective Days - Using AI and Digital Forensics Tools in Investigative Journalism]()
In Person -
![How to Maximise your Content Production Workflow with AI Tools]()
Live OnlineInnovation and Technology
How to Maximise your Content Production Workflow with AI Tools
Explore courses by field
Brands & Values
Helping you build strong advocacy and public service strategies
Innovation and Technology
Where to find the EBU Academy School of AI and our Live IP production courses
Management & Leadership
Including the EBU Academy Executive and Future Leaders Programmes
News & Journalism
Meet today’s challenges in journalism, create more impactful coverage
Safety & Security
From cyber security to the safety of news crews in danger zones
Our courses uniquely share the best practices and new ways of working of EBU members combined with the global expertise of our Faculty.
Why learn with EBU Academy?
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Define & Move
Define where you are and anticipate how to move your career and company forward.
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Stay Agile
Stay agile and in-demand even when the market changes.
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Experiment & Learn
Experiment with new ideas in a risk free space and learn from the world's best to leverage your talent, time and money.
Some of the world’s best media and educational institutions have partnered with EBU Academy
I really appreciated the e-Master Class and the approach of Mark as an experienced storyteller - he mentioned all the right hooks on how to use archive content creatively and was really an inspiration to me, especially on the new forms of interactive channels.
EBU Academy is flexible, fast and understanding in recognizing HRT's needs which should be aligned with media trends. Our most recent collaboration has helped us develop not only skills but also foster socio-educational and personal development by meeting colleagues, co-workers and trainers no matter where they are geographically placed.